22 more actions in 2022

 In our third installment of 22 in 2022, we bring you 22 MORE Actions in 2022, because there is always work to do. 

Source: United States Breastfeeding Committee

22 in 2022 was inspired by Life Kit’s 22 Tips for 2022, and we hope it provides inspiration for you to forge forward with this important work.

  1. Learn about the Girls’ Bill of Rights. Empowered women start with empowered girls. 
  2. Watch a film centered around maternal child health like  A Doula Story, The Milky Way breastfeeding documentary, Chocolate Milk, Zero Weeks, Legacy Power Voice: Movements in Black Midwifery or register to play Factuality
  3. Identify and network with an individual or organization with a mission that intersects with maternal child health. This shouldn’t be a challenge… “All roads lead to breastfeeding!” (A popular adage at Healthy Children Project.)  Often, we find ourselves preaching to the choir, shouting in an echo chamber, whatever you want to call it. It’s time to reach beyond our normal audience. 
  4. Follow Dr. Magdelena Whoolery on social media to stay up to date on strategies that combat the multi-billion dollar artificial baby milk industry. 
  5. Sign on to USBC’s organizational letter in support of the DEMAND Act of 2022.
  6. Congratulate, encourage or simply smile at a mother. 
  7. Explore White Ribbon Alliance’s work around respectful care. You can start by watching this poignant webinar Healthcare Professionals Honoring Women’s Demands for Respectful Care
  8. Read The First Food System: The importance of breastfeeding in global food systems discussions.
  9. Read Lactation in quarantine: The (in)visibility of human milk feeding during the COVID-19 pandemic in the United States
  10. Sign this petition to stop unethical formula research on babies. 
  11. Check out the updated Center for WorkLife Law’s Winning New Rights for Lactating Workers: An Advocate’s Toolkit
  12. Register for a free PQI Innovation webinar.
  13. Read the revised Academy of Breastfeeding Medicine (ABM) Clinical Protocol #2: Guidelines for Birth Hospitalization Discharge of Breastfeeding Dyads here
  14. Gear up for World Breastfeeding Week 2022 and National Breastfeeding Month. 
  15. Check out this NIH project Breastmilk Ecology: Genesis of Infant Nutrition (BEGIN) Project which seeks a deeper understanding of human milk biology to address ongoing and emerging questions about infant feeding practices.  
  16. Learn about the Melanated Mammary Atlas.
  17. Consider becoming a ROSE community transformer or share the opportunity with someone who may be interested. 
  18. Get familiar with WHO’s recent report How the marketing of formula milk influences our decisions on infant feeding and disseminate the corresponding infographics
  19. Sensitize journalists and the media to stimulate public debate on the links between breastfeeding and the climate crisis as suggested by the World Alliance for Breastfeeding Action (WABA).
  20. Get to know how breastfeeding and proper nutrition fits into the Sustainable Development Goals (SDGs)
  21. Access one of the National Institute for Children’s Health Quality’s (NICHQ) webinars on breastfeeding, infant health, early childhood or health equity here
  22. Engage with the PUMP Act Toolkit! This is crucial, time-sensitive work that will make a huge difference for families across our nation.

Read our original list of 22 Actions here and our celebration of unsung sheroes/heroes here

Spotlight on Infant and Young Child Feeding in Emergencies during National Breastfeeding Month

It’s Week Three (August 16-24) of National Breastfeeding Month, recognized as Spotlight on Infant and Young Child Feeding in Emergencies by the United States Breastfeeding Committee (USBC). 

Among the many effects of the novel coronavirus, the pandemic has truly exposed our nation’s deficiencies; one of them being emergency unpreparedness. 

Years ago, Federal Emergency Management Agency (FEMA) called Hurricane Katrina “the single most catastrophic natural disaster in US history.”

In preparation for the storm, the government organized an alternate site for the Super Bowl but failed to employ an infant feeding in emergencies (IFE) plan, Healthy Children Project Executive Director Karin Cadwell reports. In the aftermath of the catastrophe, pets and exotic animals were accounted for, but mothers and infants were separated from one another as hospitals were evacuated.

In 2016, Healthy Children Project, Inc. (HCP)  convened an Expert Panel to complete the World Breastfeeding Trends Initiative (WBTi), an international tracking, assessment and monitoring system for national implementation of the Global Strategy on Infant and Young Child Feeding, as originally reported in Underdeveloped plans for infant and young child feeding during emergencies

WBTi Panel Members

The USA scored 0 out of 10 points on WBTi Indicator 9, which measures implementation of actions to protect infant and young child feeding (IYCF) during emergencies.

WBTi originator Dr. Arun Gupta challenged HCP to conduct a state-by-state review of WBTi indicators that can be measured on a state level. 

The US Expert Panel reconvened in 2017 to complete the United States of America and U.S. Territories 2017 Assessment Report. Results further show the absence of state policies ensuring babies and young children are safely fed during emergencies.

HCP’s Cindy Turner-Maffei says that the lack of well-developed plans for protecting IYCF during emergencies was one of the most worrisome findings of the U.S. WBTi Assessment.

She explains: “Scores above two points were rare, and most of the points scored regarded funding allocation for emergencies, not for specific inclusion of the needs of infants and young children in emergency plans.”

Puerto Rico and Texas scored 0 out of 10. New Jersey and Mississippi scored 2 out of 10. Oklahoma 3 out of 10. Connecticut took the lead at 6 out of 10.

“Panel members were struck by the fact that few of the states and territories that had recently experienced significant disasters were among those with significant scores for Indicator 9,” Turner-Maffei continues. “Ironically, some states and territories have well-elaborated plans for the care and feeding of household pets in shelters, but none for infants and young children.”

Photo by Luiza Braun on Unsplash

Although there are always crises occurring, since being thrust into a global pandemic, our nation has had to reevaluate how we care for families with babies and young children. Especially in marginalized populations, poverty, health inequities, and other burdens are amplified during an outbreak or other emergency. 

Carolina Global Breastfeeding Institute states,  “Any crisis presents an opportunity for positive, sustainable change and coordinated involvement of all. #COVID19 taught us that we are all affected and an immediate societal response is required.” 

In an effort to increase awareness and preparation, 1,000 Days— a non-profit working to improve nutrition and ensure women and children have the healthiest first 1,000 days–compiled a list of five things we need to know about breastfeeding in emergencies in a 2018 blog post:

1. Breastfeeding is the safest, most nutritious and reliable food source for infants under the age of six months.

2. Breastfeeding decreases the risk of infection and disease, which is vital to survival in emergency settings.

3. Breastfeeding mothers need (even more!) support during emergencies.

4. When breastfeeding is not possible, immediate support is necessary to explore feeding options and protect the health of vulnerable infants.

5. Preparedness is key to ensure babies everywhere have the best opportunity to survive and thrive. 

Parents and care providers can consult Global Health Media’s video How to Express Breastmilk in situations where hand expression is warranted. 

More recently, USBC has compiled a comprehensive resource page for Infant and Young Child Feeding in Emergencies, including COVID-19.

USBC calls on us to take action by urging policymakers to take three actions to integrate infant and young child feeding into emergency preparedness and response efforts:

  • Expand the Federal Interagency Breastfeeding Task Force to include emergency and infectious disease experts
  • Direct the Federal Emergency Management Agency to ensure breast/chestfeeding people have appropriate services and supplies during a disaster or pandemic
  • Enact World Health Assembly Resolution 12.6 related to infant and young child feeding in emergencies

The CDC offers their guide to disaster planning here

CGBI’s Dr. Aunchalee Palmquist leads Lactation and Infant Feeding in Emergencies (L.I.F.E.) Amid the Pandemic Initiative, an active hub of research, policy advocacy, and technical support with recommendations relating to current emergency situations.

The World Alliance for Breastfeeding Action (WABA) has made available an interview between Dr. Felicity Savage and Dr. Amal Omer Salim which touches on proper breastfeeding support during normal and crisis situations. 

Dr. Savage points out that one of the biggest concerns about breastfeeding counseling during emergent situations is actually getting the counseling to parents. Specifically during the Covid-19 pandemic, Drs. Savage and Salim emphasize that separating mother and baby is not necessary to prevent the spread of the infection from mother to child, and make clear that care providers should follow WHO and UNICEF guidelines

#NBM20 

#IYCFE 

#ManyVoicesUnited

‘Strong. Resilient. Latched.’ Celebrating Native Breastfeeding Week

Just short of a decade ago, the United States Breastfeeding Committee (USBC) declared August National Breastfeeding Month. National Breastfeeding Month kicks off with the World Alliance for Breastfeeding Action’s (WABA) World Breastfeeding Week (WBW) and continues to celebrate each subsequent week:

Week 2 (August 9-15): Native Breastfeeding Week: Strong. Resilient. Latched.  

Week 3 (August 16-24): Spotlight on Infant and Young Child Feeding in Emergencies 

Week 4 (August 25-31): Black Breastfeeding Week: Revive. Restore. Reclaim.

This week, we honor the very diverse experiences of Indigenous families and “address the inequity and injustice of Indigenous parents and their abilities to practice their roles in accordance to the tribal communities they descend from.”  [https://www.facebook.com/NativeBreastfeedingWeek/

There are so many ways to celebrate, to uplift, to support, and as white lactation care providers and maternal child health advocates, ways to learn, humble ourselves, and do better.

The official Native Breastfeeding Week Facebook page actively includes ways to engage in Native Breastfeeding Week. There are sunrise honor prayers, a Virtual 5K Move, Q&A sessions, platforms for sharing personal accounts, and much more.

On Tuesday, the American Indian Cancer Foundation will host an #IndigenousMilkIsMedicine webinar, where Indigenous midwife Hope Mayotte (Bad River Tribe) presents on the importance of Indigenous birth and breastfeeding. 

“For generations, our families have known that breastfeeding nourishes baby’s mind, body, and spirit, and also reduces the risk of cancer and cancer risk factors for birthing people,” American Indian Cancer Foundation’s Communications Specialist Tina MacDonald, BA (Leech Lake Ojibwe) shares.  “During Indigenous Milk Is Medicine, we aim to educate and support Native families across the nation by providing them with culturally-tailored breastfeeding webinars and resources.”

Register here

The Indigenous Birth and Breastfeeding Collective of North Dakota will host the Indigenous Breastfeeding Counselor Training in Standing Rock August 26 to 30. The course is taught by Camie Jae Goldhammer, MSW, LICSW, IBCLC (Sisseton-Wahpeton) and Kimberly Moore-Salas, IBCLC (Navajo) and covers topics like historical trauma, the impact of birth on breastfeeding, water rights and its relation to breastfeeding, food sovereignty, maternal mood disorders and much more. The course is open to those who self-identify as Indigenous. Find more information here

Indigenous Women Rising is facilitating the delivery of Covid-19 care packages, and while the deadline to apply has passed, individuals may still donate to the cause

Bold Futures shared An open letter: Seeking justice and systemic change for Native Families harmed by structural racism, a response to a “secretive policy [at a prominent women’s hospital]…to conduct special coronavirus screenings for pregnant women, based on whether they appeared to be Native American, even if they had no symptoms or were otherwise at low risk for the disease, according to clinicians.” [https://www.propublica.org/article/a-hospitals-secret-coronavirus-policy-separated-native-american-mothers-from-their-newborns

The letter details how maternal child health advocates can help move forward; for example:

* “Centering BIPOC midwives, birth workers and birth advocates in leadership and decision making,” 

* “Significant investment through the state Department of Health and public health funds in out-of-hospital birth models led by Native, Black and People of color,”

* “Defunding and criminalizing of medical institutions and providers that are, or have, engaged in hate crimes under the guise of medical care.”

Last year, four out of 10 Indian Health Service (IHS) hospitals achieved Baby-Friendly re-designation. Baby-Friendly hospitals support exclusive breastfeeding which “protects against obesity and type II diabetes, conditions that American Indians and Alaska Natives are particularly prone,” Tina Tah, IHS Senior Nurse Consultant writes.  

Learn more about IHS and the American Indian and Alaska Native Communities and Hospitals Advancing Maternity Practices (AI/AN CHAMPS) project’s successes here.

 For more on Native American experiences in birth, infant feeding and beyond, read Generational trauma among Native American cultures affects infant feeding and Honoring the diversity of Indigenous breastfeeding experiences.

#NativeBreastfeedingWeek

#StrongResilientLatched

#IndigenousParenting

#IndigenousMilk

#Bodyfeeding

Fostering connection through technology

Even before Covid-19 forced us to get creative with technology– doulas providing support over Facetime, virtual summits, virtual lactation care visits, and online certifications— so much birth, infant feeding and parenting information and support already existed online. 

Although screens don’t come without risk, they’re a tool to literally meet parents where they are.

In recent months, several noteworthy apps and online resources have emerged, growing and enhancing the information and support available to parents. 

Earlier this month, Global Health Media announced the launch of their smartphone app Birth & Beyond

“Knowing that in-person support of mothers had been curtailed due to coronavirus, we created the app to put our teaching videos right into the hands of mothers and families worldwide,” a Global Health Media newsletter reads. 

The app features 28 videos in 21 languages which can be streamed, downloaded to an offline library, or shared with friends and family. Topics covered include birth, breastfeeding, newborn care, small baby care, and complementary feeding. The app is currently available for Apple iOS phones and soon for Android phones.

In its first month, Birth & Beyond has been downloaded 1,500 times, with the largest number of users in the USA, Australia, UK, and Canada, Global Health Media director Deborah Van Dyke reports. 

The app will continue to be updated with new videos and more languages.

In Fall 2020, we can anticipate the release of Kimberly Seals Allers’ and her team’s app Irth (as in Birth without the ‘B’ for bias), a “Yelp-like” review and rating app for hospitals and physicians made by and for Black women and birthing people of color. 

Irth recognizes that implicit bias is a significant barrier to fair treatment for all; specifically contributing to high Black maternal mortality and Black infant mortality rates, a Tara Health Foundation press release points out. 

The app will allow users to access identity-based reviews which will empower them with peer-based information for health care decision-making.

The World Alliance for Breastfeeding Action (WABA) has connected parents virtually through videos released with their Global Day of Parents 2020 Statement.

The videos feature parents from Guatemala, Malaysia, Sweden and Zimbabwe sharing their perspectives on parenting and breastfeeding during the COVID-19 pandemic. 

“The pandemic poses challenges that affect infant feeding both through the lack of support for breastfeeding parents from the healthcare system, workplace and society at large coupled with the exploitation by the breastmilk substitute industry to market their products to vulnerable populations,” WABA’s Thinagaran Letchimanan explains. 

Parents’ stories demonstrate challenges and triumphs, commonalities and differences and highlight the overall need for support.

The WABA statement emphasizes that “parents should have access to support from all levels of society to enable a successful breastfeeding journey” and looks forward to World Breastfeeding Week 2020 as an “important opportunity for society to galvanise actions in support of breastfeeding for a healthier planet.”

“There is an ongoing need to advocate for breastfeeding as a public health intervention that saves lives and prevents infections and illness in the population at large especially in the context of COVID-19,”  Letchimanan emphasizes. “Essentially we need to create a warm chain of support for breastfeeding that considers the needs of all breastfeeding families. Join us in celebrating WBW2020!

Photo by Raul Angel on Unsplash

It’s easy to argue that technology has the potential to disconnect us– eyes cast over glowing screens, swiping, scrolling digits–  but the pandemic has offered a new outlook on how to connect meaningfully through technology. Tools like Birth & Beyond, Irth and WABA’s campaigns promote connection and a shared goal to achieve better health outcomes for families, communities and ultimately our planet. 

There are of course products to be leary about,  such as ‘smart’ diapers embedded with RFID chips that notify caregivers electronically when baby has a wet or dirty diaper. “Convenience” seems valued over connection.

In response to these inventions, Healthy Children Project’s Karin Cadwell PhD, RN, FAAN IBCLC, ANLC replies, snark on point, “This way you don’t have to interact so much. You have the remote to inform you of cries and the diaper to tell you [when] wet. Perfect! The babe can enjoy the $15,000 nursery room and you can watch TV uninterrupted.” 

As lactation care providers, we can help families achieve balance by directing them to reputable resources and channeling technology use for connection rather than distraction or detachment.

A call to reinvigorate the International Code Of Marketing Of Breastmilk Substitutes

Last month marked the 39th anniversary of the World Health Organization (WHO) International Code Of Marketing Of Breastmilk Substitutes. As the World Alliance for Breastfeeding Action (WABA) reminds us,  “Following the adoption of the Code in 1981, governments have been called upon by the World Health Assembly to give effect to the provisions in the Code through national legislation. So far, UNICEF/ World Health Organization (WHO)/ #IBFAN have identified 136 countries as having Code regulations in place.”

Photo by Andre Adjahoe on Unsplash

You might know that the U.S. is not one of these nations. 

In a timely offering– when formula companies use the crises of the pandemic to prey on mothers and babies– The Network for Global Monitoring and Support for Implementation of the International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly Resolutions (#NetCode) has developed a toolkit to reinvigorate and reinforce ongoing monitoring and periodic assessment of the Code and national laws. The toolkit offers health advocates an opportunity to connect with governments to establish a sustainable system that will monitor, detect and report violations of national laws. Find it here: https://waba.org.my/netcode-toolkit-for-ongoing-monitoring-and-periodic-assessment-of-the-code/?fbclid=IwAR2PzeROMctrsCJ3ZiG8gah07IXQMhI-3eSn6EqLDhV3-TdGhhmk-IxDzt4

“Formula manufacturers are exploiting the panic and fears of contagion to intensify their aggressive marketing practices,” Patti Rundall writes in the Baby Milk Action policy blog. “In this context, government action to regulate the marketing of breast-milk substitutes has never been greater.”

On May 28, the World Health Organization (WHO), UNICEF, and the International Baby Food Action Network (IBFAN) launched the virtual 2020 Status Report which highlights which countries have implemented measures required by the Code. [The official launch event can be viewed here.]

Photo by Kelly Sikkema on Unsplash

“Given the important role of health workers in protecting pregnant women, mothers and their infants from inappropriate promotion of breast-milk substitutes, the 2020 report provides an extensive analysis of legal measures taken to prohibit promotion to health workers and in health facilities,” Thahira Shireen Mustafa, Department of Nutrition and Food Safety, writes. 

In the U.S. in late March, Baby-Friendly USA released a statement detailing access to adequate nutrition for babies born during the Covid-19 crisis with an announcement explaining that BFUSA  would relax one standard regarding the provision of small quantities of formula upon discharge to formula feeding families in communities experiencing shortages in retail outlets. 

“We did so to ensure that formula feeding families receive essential support during this global emergency,” BFUSA CEO Trish MacEnroe writes. “We did NOT loosen restrictions on interactions with formula companies.”

MacEnroe goes on to write, “Regrettably, some formula companies have interpreted our statement as a window of opportunity to reengage their aggressive marketing tactics with Baby-Friendly designated hospitals… 

“We at BFUSA are appalled that these companies would use the pandemic as an ‘opportunity’ to advance their business interests under the guise of an intent to support facilities during this difficult time.

So, please let us be perfectly clear: Our standards are still our standards. We have not ‘loosened’ our guidelines and we still expect Baby-Friendly designated facilities to shield health care workers, mothers and families from commercial influence, as outlined in the International Code of Marketing Breast-Milk Substitutes.”

Photo by Luiza Braun on Unsplash

In other parts of the world too, companies exploit the Covid-19 crisis. Baby Milk Action documents how one company violates Indian Law with their YouTube channel. Keep scrolling and scrolling and scrolling on Baby Milk Action’s page and you’ll find offense after offense after offense documented in multiple countries. 

In response, there are several documents cited offering guidance on how to navigate avoiding partnerships with these corporations.  Find them here

On an individual level, this is a great time to remind Certified Lactation Counselors (CLCs) of our Code of Ethics which states we must “Abide by the International Code of Marketing of Breast-Milk Substitutes and subsequent resolutions which pertain to health workers.”