Mother’s Day- How to really support moms!

Mother’s Day in the United States: Honoring Mothers by Supporting Breastfeeding

Every year on the second Sunday in May, families across the United States celebrate Mother’s Day—a day filled with flowers, cards, and heartfelt appreciation. While brunches and bouquets are lovely traditions, Mother’s Day also offers an opportunity to reflect more deeply on what mothers truly need to thrive. For many, especially in the early postpartum period, one of the most meaningful forms of support is help with breastfeeding.

The Origins of Mother’s Day—and Its Deeper Meaning

Mother’s Day in the U.S. was officially established in 1914, largely through the efforts of Anna Jarvis, who envisioned it as a day to honor the sacrifices mothers make for their children. While the holiday has become commercialized over time, its original intent still resonates: to recognize, uplift, and support mothers in tangible ways.

Today, that support can—and should—include creating environments where breastfeeding is protected, valued, and sustained.

Breastfeeding: A Gift That Requires Support

Breastfeeding is often described as “natural,” but that doesn’t mean it is always easy. Many mothers face challenges such as latch difficulties, pain, low milk supply concerns, and lack of social or workplace support. Organizations like the American Academy of Pediatrics and the World Health Organization recommend exclusive breastfeeding for about the first six months of life, followed by continued breastfeeding alongside complementary foods.

These recommendations are grounded in strong evidence showing benefits for both infants and mothers:

  • For babies: reduced risk of infections, Sudden Infant Death Syndrome, asthma, obesity, and type 2 diabetes
  • For mothers: lower risk of breast and ovarian cancers, type 2 diabetes, and postpartum depression
  • For both: enhanced bonding and emotional regulation

Despite these benefits, many mothers stop breastfeeding earlier than they intend—not because they want to, but because they lack adequate support.

What Mothers Really Need on Mother’s Day

If Mother’s Day is about honoring mothers, then it should also be about meeting their real needs. For breastfeeding mothers, meaningful support can look like:

  • Time and rest: Taking over household responsibilities so a mother can feed and recover
  • Encouragement: Affirming her efforts and normalizing challenges
  • Access to care: Connecting her with lactation care providers or peer support groups
  • Workplace advocacy: Supporting policies like paid parental leave and lactation accommodations

In fact, systemic support plays a crucial role. Policies such as the Break Time for Nursing Mothers law have helped protect a mother’s right to pump at work, but gaps remain—especially for those in hourly or informal employment.

Reframing the Celebration

This Mother’s Day, consider shifting the focus from gifts to genuine support. Ask:

  • What would make this mother’s day easier?
  • How can I help her meet her feeding goals?
  • What barriers can I help remove?

Sometimes, the most meaningful gift isn’t something you can wrap—it’s a quiet hour to rest, a supportive conversation, or practical help during a long day.

A Collective Responsibility

Supporting breastfeeding mothers isn’t just a personal gesture—it’s a societal responsibility. Communities, healthcare systems, and policymakers all play a role in ensuring that mothers have the resources they need.

Initiatives like the Baby-Friendly Hospital Initiative have shown that when systems are designed to support breastfeeding from the start, outcomes improve significantly.

Closing Thoughts

Mother’s Day is more than a celebration—it’s a call to action. By aligning our appreciation with meaningful support, we can help mothers not only feel valued but also succeed in their breastfeeding journeys.

This year, alongside the flowers and cards, consider giving a gift that lasts far beyond the day: understanding, advocacy, and support.

 

Breastfeeding Through an Earth Day Lens

 

Donna Walls, RN, BSN, CLC, ANLC

Breastfeeding is the kindest way to care for our babies and our Mother Earth. I never thought of a feeding method as kind or unkind until I started really looking at the impact of the feeding choice on the environment.

Here are some of the ways that breastfeeding shows kindness the planet:

Less water usage

No energy required

No packaging needed

Waste-free feeding

No transportation needed

No adding to pollution

No raw resources needed

Saves habitat and land used for milk production

The Green Feeding Climate Action Tool, developed by the Australian National University and Alive and Thrive, estimates carbon and water footprints associated with consumption of infant formula among infants under 6 months. Findings show that water used in production of infant formula is calculated to be 699 Liters to produce 1 kilogram of formula. Also, formula fed infants under 6 months result in annual global greenhouse gas emissions of between 5.9 and 7.5 billion kg CO2 (equivalent to the emissions of 2 million cars or what 318 million trees could absorb in 1 year). Please note that there are no carbon emissions from the production and transport of breastmilk.

The International Baby Food Network (IBFAN) and the Geneva Infant Feeding Association (GIFA), have highlighted the environmental costs of formula feeding with studies showing other environmental impacts of artificial milk feeding which include: chemical pollution from formula production and transportation, contamination of waterways causing algae overgrowth; soil contamination and loss of biodiversity. Please note that there is no chemical pollution or soil contamination from breastfeeding.

Formula packaging waste is estimated to be 86,000 tons of metal and 364,000 tons of paper ending up in landfills each year. Feeding supplies including bottles, nipples and storage bags also have a high negative impact. Please note that there is no packaging waste with breastfeeding.

Other studies demonstrate that if infants who were fed exclusively on pumped breastmilk stored in plastic breastmilk storage bags, an infant would ingest 0.61 to 0.89 mg of microplastics a day. Ingestion of microplastics disrupts the microbial balance in the gut microbiome which impacts the infant’s metabolism, immune system, brain function and physical growth.  

When looking at breastfeeding as a Carbon Offset lactation advocates can support the “Global Nutrition Targets” for breastfeeding (Increasing exclusive breastfeeding for the first 6 months to 60% by 2030) would lead to far greater reductions in greenhouse gas emissions than decarbonizing commercial milk formula manufacturing.”  (Journal of Cleaner Production-2021) Please note that there is no need for decarbonizing in the production of breastmilk.

Climate change and increasingly frequent disasters, are exposing infants and young children to greater risks such as infectious disease, heat stress, and malnutrition due to food supply chain disruptions. It is well documented that breastfeeding strengthens the immune system to reduce the impacts of these stressors. Please note that there is no negative climate impact from breastfeeding.

International Baby Food Action Network (IBFAN) promotes the concept that adding 1 month of breastfeeding is equal to planting 300,000 trees.

In February of 2026 the FDA issued a statement-  “Given that infants not fed on human breast milk rely primarily on formula as their primary nutritional source, they may experience a greater risk from environmental contaminants.“ The contaminants of particular concern for infants include: heavy metals such as lead, mercury, arsenic, and cadmium, plasticizers such as phthalates, ‘forever chemicals’ like PFAS, microplastics, endocrine disrupting chemicals such as PCBs, dioxins, some pesticides, and flame retardants, and some food additives and dyes. Please note that there is no environmental contamination with microplastics, endocrine disruptors, “forever chemicals” or pesticides with breastfeeding.

Experts from Imperial College London stated “The production of unnecessary infant and toddler formulas exacerbates environmental damage and should be a matter of increasing global concern,” say the team behind a paper in the British Medical Journal.

A recent study by Cadwell et al. states “The environmental and Greenhouse Gas impact of powdered baby formula, and related hazards arising from climate change, can be a relevant factor for health care providers in their advice to families on infant feeding.”

So, as lactation advocates we can be proud of our role as we promote, protect and support a cleaner, safer more sustainable Mother earth through our breastfeeding support.

 

References

BMJ editorial.  Support for breastfeeding is an environmental imperative. 2019; 367 doi: https://doi.org/10.1136/bmj.l5646 (Published 02 October 2019 )Cite this as: BMJ 2019;367:l5646

Smith, JP et al. Estimating carbon and water footprints associated with commercial milk formula production and use: development and implications of the Green Feeding Climate Action Tool. June 13, 2024. Front Nutr. doi: 10.3389/fnut.2024.1371036

 Andresen, E. et al. Environmental Impact of Feeding with Infant Formula in Comparison with Breastfeeding. Int J Environ Res Public Health.May, 2022. PMCID: P MC9180168  PMID: 35681983

Cadwell K, Blair A, Turner-Maffei C, Gabel M, Brimdyr K. Powdered Baby Formula Sold in North America: Assessing the Environmental Impact. Breastfeed Med. 2020 Oct;15(10):671-679. doi: 10.1089/bfm.2020.0090. Epub 2020 Jul 31. PMID: 32758012; PMCID: PMC7575352.

 

 

 

Clean Home, Clear Conscience- and Earth Month Post

 

April is Earth Month. We asked our colleague and friend, Donna, to give us some suggestions on what we can do to help our families and our earth to stay safe and healthy.

Donna Walls, RN, BSN, CLC, ANLC

Clean Home, Clear Conscience-   (Keeping our Homes Clean-Safely)

I think it is safe to say that we all want a clean home for our families, but getting clean might be a bit more of a problem than we think!!! Maybe, you should be more afraid of the chemicals than the germs- yikes!

Many health-related consumer groups are expressing concern about the use of some cleaning products including the overuse of antibacterials in many of the products we use every day. We hear the commercials promoting antibiotic-free meats and dairy, and we now know why. Research shows that the overuse of these products causes the growth of “superbugs”, which are bacteria that are able to change and become resistant to antibiotics, jeopardizing our health.

In July of 2016 the FDA issued a statement expressing concerns over the safety and effectiveness of antibacterial chemicals in soaps and popular hand sanitizers along with this statement:

“Focusing on children and pregnant women, when these ingredients show up in blood or urine after repeated daily use, it could mean the chemicals are hurting reproductive systems or the production of hormones.”

Then, in August of 2016 the FDA took the next step to ban several antibacterial hand sanitizing chemicals with this statement: There is “No scientific evidence” they are safe or effective. This ban applies to sanitizers that contain 19 researched chemicals, including triclosan (a very common additive).For the complete list of the 19 chemical ingredients included in the ruling go to: https://www.npr.org/sections/health-shots/2016/09/02/492394717/fda-bans-19-chemicals-used-in-antibacterial-soaps

This will be a huge change for many families who have been led to believe that using this short cut hand cleansing method was safe and effective. But, our mothers were right when they said- go wash your hands! The CDC confirms mother’s words of wisdom:

“Handwashing is like a “do-it-yourself” vaccine”—it involves five simple and effective steps you can take to reduce the spread of diarrheal and respiratory illnesses (Wet, Lather, Scrub, Rinse, Dry for 20 seconds).  Regular handwashing, is one of the best ways to remove germs, avoid getting sick, and prevent the spread of germs to others. It’s quick, it’s simple, and it can prevent many of the most common illnesses. Handwashing is a win for everyone, except the germs.”

The CDC has declared October 15th as Global Handwashing Day.

Handwashing 101

When to wash hands:

Before eating

Before and after preparing food

After using the toilet

After changing an infant’s or child’s diaper

After sneezing and/or coughing

After contact with an ill persons

 What if I am not close to water?

If there is no water source available a temporary, acceptable substitute is an alcohol-based hand cleanser with 60% alcohol. A caution is issued for proper storage of alcohol cleansers to keep out of reach of children! This should only be used when water is not available.

Another natural option is to make your own with distilled water and pure essential oils:

Begin with 1 oz distilled water and add 10 drops each of lavender and lemon pure essential oils (artificial or fragrance oils do not contain antimicrobial properties). Place a dime-sized amount in the palm of the hand and work well into skin.

Now, for another perspective on cleanliness- can our need for cleanliness actually be harming us? Are we being too clean???? The pandemic brought about a whole new level of fear of germs, especially the covid virus. We were wiping down every surface and object we might possibly come in contact with as a justified panic set in and we were determined to kill all those germs. Of course, we never can kill them all, there’s too many of them and they can cleverly mutate to stay one step ahead of us. Could our obsession with hygiene possibly be jeopardizing our children’s health?

Recent research from the journal Occupational and Environmental Medicine shows that children exposed to bleach actually have more, not fewer infections – including a 20 per cent higher risk of coming down with the flu

“Microbes from fresh food and healthy soil as well as time spent in nature, can improve our children’s health immeasurably. No drug can do what being in the forest can.”(Dr Shetreat-Klein 5-16, The Dirt Cure)

So, let them eat dirt, play in the mud and roll in the grass (and of course, organic lawn care is best)- allow their immune systems to build up antibodies to those germs they will inevitably be exposed to. Let the “good bacteria” from soil and foods grown in healthy soils set up a healthy microbiome to strengthen their own immune system. We can’t kill all the germs but hopefully we can support children’s own ability to fight off many illnesses.

Some other cleaning product “ingredients” of concern

Formaldehyde is a preservative in many products. Exposure during pregnancy has been linked to an increased risk of miscarriage, congenital anomalies, low birth weight, and premature birth.

Chlorine bleach – dioxin (a known carcinogen) can be released from chlorine bleach.

Clorox was classified as hazardous in 2012 in the Hazard Communication Standard. (OSHA)

Studies have shown that women exposed to chemical disinfectants and sterilizing agents during pregnancy have a higher risk of miscarriage and preterm birth

Quaternary ammonium compounds (QUATs), can be found in breast milk, and breastfeeding mothers who use more disinfectants or disinfect more frequently may have higher levels in their milk. Exposures to QUATs have been shown to cause rashes, allergic reactions, asthma and  loss of appetite. All-purpose cleaners, bathroom cleaners, and floor cleaners frequently contain QUATs. QUATs are labeled as an active ingredient and usually ends with “ammonium chloride”.

1,4 dioxane is a known carcinogen found in laundry detergent that can damage the kidneys, lungs, central nervous system, and more.

Phthalates are used in many personal care soaps, shampoos (and other personal care products) and even toothpastes. These have been shown to cause disruption in hormonal balances in pregnant women, infants and children. https://www.safecosmetics.org/chemicals/phthalates/

Many of these cleaning products are also known endocrine disruptors- chemicals in the environment that alter the normal functions and actions of human hormones. “It is beyond doubt that EDCs (endocrine disrupting chemicals)  impact health: exposure has been linked with various types of cancer, infertility and reproductive health problems, thyroid problems, early puberty, diabetes, and obesity.” July, 2024, HEAL  (Health and Environment Alliance) Annual Report 2023-2024. Sources of these chemicals in our everyday lives are: laundry detergents, soaps and shampoos, hand sanitizers, dish and dishwasher detergents, oven cleaners, tub and tile cleaners and window cleaners, just to name a few.

So now that you know the concerns, what are the steps we can take to have a clean but safe home? First, do your research. Here is a great resource to help you find information and help

https://www.ewg.org/consumer-guides/ewgs-guide-healthy-cleaning-tips-greener-cleaning

Making your own cleaners is quicker than you think and certainly money-saving.

Some safe alternatives are:

Vinegar

As an all-purpose cleaner mix equal parts of white vinegar and water.

Baking soda. Mix ¼ cup each of baking soda and vinegar to replace toxic toilet bowl cleaners.

Glycerin or castile soaps  for handwashing, bathing and shampoo.

Coarse salt can be used as a “scrub” to scour pots and pans.

Lemon juice and/or fresh, sliced lemons are great for disinfecting cutting boards and counters.

Essential oils can be mixed with water or oils for cleaning and polishing.

For more recipes go to: https://www.thisoldhouse.com/cleaning/22759439/diy-natural-cleaning-products-2

Also, you might consider avoiding or minimizing the use of disposables for cleaning. All these chemical-laden cloths end up in a landfill. So, to help our families and Mother Earth at the same time, consider using reusable cleaning cloths and rags. Even better, save old towels, sheets and pillow cases for use in cleaning!

These are just a few of the inexpensive, simple ways to a “greener”, cleaner house

If you are purchasing cleaning products look for these: Green Seal / EcoLogo

Green Seal and EcoLogo are organizations that provide independent, third party certification of environmentally friendly cleaners and authorize approved products to bear their seals of approval. Both programs restrict certain toxic chemicals. Both require manufacturers to submit data showing that their products are effective and to undergo regular audits to make sure they meet current green standards.

The Environmental Working Group recommends that you use these third-party certified products when you can – their standards are the best out there today

So, armed with good information we can all make safer decisions on keeping our homes clean and our families healthier and maybe save some money as well!!

April is Stress Awareness Month

 

How Breastfeeding Helps Reduce Maternal Stress: The Biology of Calm

Did you know that April is Stress Awareness month? I didn’t either! So, let’s spend a little time talking about maternal stress and the ways breastfeeding can help reduce a mother’s feelings of stress and anxiety.

In the early days of motherhood, stress can feel like a constant companion. Between physical recovery, sleep disruption, and the demands of caring for a newborn, many mothers find themselves navigating a profound emotional transition. Yet within this intensity lies a powerful, built-in mechanism for calming the maternal body: breastfeeding.

Far from being just a method of infant feeding, breastfeeding is a neurobiological process that actively supports maternal stress reduction. Through hormonal pathways, physical contact, and emotional connection, breastfeeding can help mothers regulate stress and promote a sense of calm and well-being.

The Hormonal Foundation of Calm

At the heart of breastfeeding’s stress-reducing effects is oxytocin, often called the “love hormone.”

During breastfeeding, oxytocin is released in pulses in response to nipple stimulation and infant contact. This hormone has several profound effects:

  • Promotes the milk ejection (let-down) reflex
  • Lowers levels of stress hormones like cortisol
  • Reduces blood pressure and heart rate
  • Enhances feelings of relaxation and emotional bonding

Oxytocin doesn’t just support feeding—it actively shifts the maternal nervous system away from a stress response and toward a state of calm.

Another key hormone, prolactin, contributes to feelings of relaxation and caregiving behavior. Elevated during breastfeeding, prolactin has been associated with reduced anxiety and increased maternal responsiveness.

Breastfeeding and the Stress Response System

The body’s stress system—known as the hypothalamic-pituitary-adrenal (HPA) axis—is designed to respond to threats by releasing cortisol and adrenaline. While this system is essential for survival, chronic activation can be harmful.

Breastfeeding helps modulate this system in several ways:

  • Blunted cortisol response: Breastfeeding mothers often show a reduced cortisol response to stressors compared to non-breastfeeding mothers.
  • Faster recovery from stress: After a stressful event, breastfeeding can help the body return to baseline more quickly.
  • Improved emotional regulation: Hormonal changes during lactation support resilience and coping.

This means that breastfeeding doesn’t just feel calming—it measurably changes how the body experiences and processes stress.

The Power of Physical Contact

Breastfeeding inherently involves close, sustained physical contact between mother and baby. This contact is a powerful regulator of the nervous system.

  • Skin-to-skin contact enhances oxytocin release
  • Infant warmth and rhythmic sucking promote relaxation
  • Physical closeness reduces maternal anxiety

This type of contact activates the parasympathetic nervous system, often referred to as the “rest and digest” system, which counteracts the stress-driven “fight or flight” response.

Emotional Benefits: Connection and Confidence

Stress is not only physiological—it is deeply emotional. Breastfeeding can support maternal mental health by fostering:

  • A sense of competence: Successfully feeding and soothing a baby builds confidence
  • Emotional bonding: Close interaction strengthens the mother-infant relationship
  • Attunement: Mothers learn to read and respond to their baby’s cues

These experiences can reduce feelings of overwhelm and help mothers feel more grounded in their new role.

Breastfeeding as a Mindfulness Practice

Interestingly, breastfeeding can function similarly to mindfulness or meditation.

During a feeding session, mothers often:

  • Sit or lie still
  • Focus on their baby
  • Engage in repetitive, rhythmic patterns (suck-swallow-breathe)

This creates an opportunity to slow down, breathe deeply, and be present—conditions known to reduce stress and improve emotional regulation.

Long-Term Stress Protection

The stress-reducing effects of breastfeeding may extend beyond individual feeding sessions.

Research suggests that breastfeeding mothers may experience:

  • Lower rates of postpartum depression and anxiety
  • Improved stress resilience over time
  • Enhanced sleep-related hormonal regulation (despite frequent waking)

While breastfeeding is not a guarantee against mental health challenges, it can be a protective factor when combined with adequate support.

When Breastfeeding Feels Stressful

It is important to acknowledge that breastfeeding does not automatically reduce stress for every mother. Pain, latch difficulties, concerns about milk supply, or lack of support can turn feeding into a source of anxiety.

In these situations, the stress-reducing benefits of breastfeeding may be diminished—not because breastfeeding itself is harmful, but because the conditions surrounding it are challenging.

Support is key:

  • Skilled lactation care
  • Emotional reassurance
  • Practical help at home

When barriers are addressed, many mothers are able to experience the calming effects breastfeeding can offer.

A Biological Design for Mutual Regulation

Breastfeeding is not just about nourishing a baby—it is a system of co-regulation, where mother and infant help stabilize each other.

As the baby feeds:

  • The infant becomes calmer and more regulated
  • The mother’s body releases calming hormones
  • Both participants experience reduced stress

This reciprocal relationship is one of the most elegant aspects of human biology.

Conclusion: Breastfeeding as a Tool for Maternal Well-Being

In a world where new mothers are often overwhelmed and under-supported, breastfeeding offers something remarkable: a built-in pathway to calm.

Through hormonal shifts, physical closeness, and emotional connection, breastfeeding helps regulate the maternal stress response and promote well-being. When mothers are supported in their breastfeeding journey, they are not only feeding their babies—they are also nurturing their own mental and emotional health.

Supporting breastfeeding, therefore, is not just about infant nutrition. It is about creating conditions where mothers can feel calmer, more connected, and more resilient in one of life’s most transformative seasons.

 

World Breastfeeding Week 2026- What’s it all about?

World Breastfeeding Week 2026: Prioritize Breastfeeding—Create Sustainable Support Systems

Each year, World Breastfeeding Week serves as a powerful reminder that breastfeeding is not just a personal choice—it is a public health priority, a human rights issue, and a cornerstone of sustainable development. The 2026 theme, “Prioritize Breastfeeding: Create Sustainable Support Systems,” calls for a shift in how societies support families—moving from short-term encouragement to long-term, structural change.

This year’s message is clear: if we truly value breastfeeding, we must build systems that make it possible for all families—not just a fortunate few.

 

Why Breastfeeding Must Be Prioritized

Breastfeeding is one of the most effective interventions for improving maternal and child health. According to World Health Organization and UNICEF, optimal breastfeeding practices could prevent hundreds of thousands of child deaths annually and significantly reduce maternal risks for conditions like breast and ovarian cancers.

But despite overwhelming evidence, many families face barriers that make breastfeeding difficult or unsustainable. These include:

  • Lack of paid parental leave
  • Inadequate workplace accommodations
  • Limited access to skilled lactation support
  • Cultural stigma or misinformation
  • Aggressive marketing of breastmilk substitutes

Prioritizing breastfeeding means addressing these barriers at their roots—not just telling parents what’s best, but making it achievable.

 

What Are Sustainable Support Systems?

The 2026 theme emphasizes sustainability, which goes beyond environmental considerations. In the context of breastfeeding, sustainable systems are those that are:

  • Reliable: Support is consistently available across settings (hospital, home, workplace, community)
  • Equitable: All families, regardless of socioeconomic status, race, or geography, have access
  • Integrated: Policies, healthcare, and community programs work together seamlessly
  • Resilient: Systems remain functional during crises (natural disasters, pandemics, emergencies)

Organizations like the World Alliance for Breastfeeding Action, which coordinates World Breastfeeding Week globally, emphasize that sustainability requires long-term investment—not one-off initiatives.

 

The Pillars of Breastfeeding Support

Creating sustainable support systems means strengthening several key pillars:

  1. Healthcare Systems That Protect Breastfeeding

Maternity care practices play a crucial role in breastfeeding success. Initiatives like the Baby-Friendly Hospital Initiative promote evidence-based practices such as immediate skin-to-skin contact, rooming-in, and avoiding unnecessary supplementation.

Healthcare providers must also receive ongoing training to ensure consistent, high-quality lactation support.

 

  1. Workplaces That Enable Breastfeeding

Returning to work is one of the most common reasons parents stop breastfeeding earlier than planned. Sustainable support includes:

  • Paid parental leave
  • Break time for pumping or feeding
  • Private, hygienic lactation spaces
  • Flexible work arrangements

When workplaces prioritize breastfeeding, they benefit too—through improved employee retention, satisfaction, and productivity.

 

  1. Community-Based Support Networks

Breastfeeding does not happen in isolation. Peer support groups, lactation consultants, and community health workers all play vital roles.

Programs rooted in the community are especially important for reaching marginalized populations and addressing disparities in breastfeeding rates.

 

  1. Strong Policy and Legal Protections

Policies shape environments. Governments can prioritize breastfeeding through:

  • Enforcing the International Code of Marketing of Breast-milk Substitutes
  • Expanding paid family leave
  • Funding maternal-child health programs
  • Protecting the right to breastfeed in public

Without policy support, individual efforts often fall short.

 

  1. Emergency Preparedness

In times of crisis, breastfeeding becomes even more critical. It provides a safe, reliable source of nutrition and immune protection when clean water and supplies may be limited.

Sustainable systems ensure that emergency response plans include infant and young child feeding support—protecting breastfeeding when it matters most.

 

Equity at the Center

A truly sustainable system must also be a just one. In many countries, including the United States, significant disparities exist in breastfeeding initiation and duration, particularly among Black, Indigenous, and low-income families.

Prioritizing breastfeeding means prioritizing equity—addressing systemic barriers such as:

  • Structural racism in healthcare
  • Unequal access to maternity care
  • Economic inequality
  • Lack of culturally competent support

Without equity, sustainability is incomplete.

 

A Collective Responsibility

The theme “Prioritise Breastfeeding” is not directed solely at parents—it is a call to action for all of us:

  • Healthcare providers to deliver evidence-based, compassionate care
  • Employers to create supportive work environments
  • Policymakers to enact and enforce protective legislation
  • Communities to normalize and celebrate breastfeeding
  • Advocates to hold systems accountable

Breastfeeding thrives when systems—not just individuals—are designed to support it.

 

Looking Ahead

World Breastfeeding Week 2026 challenges us to think beyond awareness campaigns and toward systemic change. It asks an important question: What would it look like if breastfeeding were truly prioritized?

The answer lies in building sustainable support systems that endure—systems that make breastfeeding not just possible, but protected, valued, and normalized for generations to come.

Because when we prioritize breastfeeding, we are investing in healthier families, stronger communities, and a more sustainable future.