Fostering connection through technology

Even before Covid-19 forced us to get creative with technology– doulas providing support over Facetime, virtual summits, virtual lactation care visits, and online certifications— so much birth, infant feeding and parenting information and support already existed online. 

Although screens don’t come without risk, they’re a tool to literally meet parents where they are.

In recent months, several noteworthy apps and online resources have emerged, growing and enhancing the information and support available to parents. 

Earlier this month, Global Health Media announced the launch of their smartphone app Birth & Beyond

“Knowing that in-person support of mothers had been curtailed due to coronavirus, we created the app to put our teaching videos right into the hands of mothers and families worldwide,” a Global Health Media newsletter reads. 

The app features 28 videos in 21 languages which can be streamed, downloaded to an offline library, or shared with friends and family. Topics covered include birth, breastfeeding, newborn care, small baby care, and complementary feeding. The app is currently available for Apple iOS phones and soon for Android phones.

In its first month, Birth & Beyond has been downloaded 1,500 times, with the largest number of users in the USA, Australia, UK, and Canada, Global Health Media director Deborah Van Dyke reports. 

The app will continue to be updated with new videos and more languages.

In Fall 2020, we can anticipate the release of Kimberly Seals Allers’ and her team’s app Irth (as in Birth without the ‘B’ for bias), a “Yelp-like” review and rating app for hospitals and physicians made by and for Black women and birthing people of color. 

Irth recognizes that implicit bias is a significant barrier to fair treatment for all; specifically contributing to high Black maternal mortality and Black infant mortality rates, a Tara Health Foundation press release points out. 

The app will allow users to access identity-based reviews which will empower them with peer-based information for health care decision-making.

The World Alliance for Breastfeeding Action (WABA) has connected parents virtually through videos released with their Global Day of Parents 2020 Statement.

The videos feature parents from Guatemala, Malaysia, Sweden and Zimbabwe sharing their perspectives on parenting and breastfeeding during the COVID-19 pandemic. 

“The pandemic poses challenges that affect infant feeding both through the lack of support for breastfeeding parents from the healthcare system, workplace and society at large coupled with the exploitation by the breastmilk substitute industry to market their products to vulnerable populations,” WABA’s Thinagaran Letchimanan explains. 

Parents’ stories demonstrate challenges and triumphs, commonalities and differences and highlight the overall need for support.

The WABA statement emphasizes that “parents should have access to support from all levels of society to enable a successful breastfeeding journey” and looks forward to World Breastfeeding Week 2020 as an “important opportunity for society to galvanise actions in support of breastfeeding for a healthier planet.”

“There is an ongoing need to advocate for breastfeeding as a public health intervention that saves lives and prevents infections and illness in the population at large especially in the context of COVID-19,”  Letchimanan emphasizes. “Essentially we need to create a warm chain of support for breastfeeding that considers the needs of all breastfeeding families. Join us in celebrating WBW2020!

Photo by Raul Angel on Unsplash

It’s easy to argue that technology has the potential to disconnect us– eyes cast over glowing screens, swiping, scrolling digits–  but the pandemic has offered a new outlook on how to connect meaningfully through technology. Tools like Birth & Beyond, Irth and WABA’s campaigns promote connection and a shared goal to achieve better health outcomes for families, communities and ultimately our planet. 

There are of course products to be leary about,  such as ‘smart’ diapers embedded with RFID chips that notify caregivers electronically when baby has a wet or dirty diaper. “Convenience” seems valued over connection.

In response to these inventions, Healthy Children Project’s Karin Cadwell PhD, RN, FAAN IBCLC, ANLC replies, snark on point, “This way you don’t have to interact so much. You have the remote to inform you of cries and the diaper to tell you [when] wet. Perfect! The babe can enjoy the $15,000 nursery room and you can watch TV uninterrupted.” 

As lactation care providers, we can help families achieve balance by directing them to reputable resources and channeling technology use for connection rather than distraction or detachment.

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